Local artist designs 2012 Commemorative Holiday Card
In marketing the quality of life in the region, including the natural, cultural and artistic assets, SouthernCarolina Alliance chose Phillips' painting of a red cardinal for the cover of the holiday card, which is sent to allies, stakeholders, business associates, and industrial prospects throughout the country.
"Ms. Phillips' rendition of the cardinal not only created a beautiful look for our holiday card," said Kay Maxwell, Vice President of Marketing for SouthernCarolina Alliance, "we found it appropriate to convey our holiday message since the red bird symbolizes the concepts of prosperity, health, and renewal in many cultures, serving as the perfect messenger for us as we mark the end of a momentous year of growth for the Alliance and prepare for the New Year."
According to Maxwell, each year SouthernCarolina Alliance features an artist, landmark, or asset of the region on the card, providing an additional opportunity to market the area to prospects and associates. Past featured artists have included renowned artist Jim Harrison of Denmark and nature photographer Larry Price of Barnwell.
The commemorative holiday card has showcased objects as diverse as palmetto trees painted by Harrison, which many recipients saved and framed for display in their homes or offices; a photograph of an alligator sunning in its natural habitat in the region; and the recently renovated Yemassee Depot, which also appeared in a Lifetime Network reality television show last year.
"Our objective is to continually share with others the unique beauty, wonder and resources of the region that make the lifestyle of our area so special," said Maxwell, "because the quality of life in our communities is an important aspect in marketing our region in economic development. We are delighted that Ms. Phillips allowed us to share her artwork this year."
A retired small business owner with thirty years of service at her salon in Hampton County, Joanne Phillips began painting about ten years ago while taking art classes at the Hampton County Arts Center. Honored by the Hampton County Chamber of Commerce as "Person of the Year" in 2011, Ms. Phillips continues to spend much of her time volunteering with the Hampton County Arts Council while she paints and sells her artwork at various locations around the Lowcountry.
According to the artist, "It was only through God's grace that I was lucky enough to be born in the best part of the greatest country in the world--- the South Carolina Lowcountry, which exudes a kind of magical romanticism that is not found anywhere else in the world. I also believe that we can, and should, at least, seek an avenue to afford our children and grandchildren the opportunity to gain an appreciation for the simple beauty and majesty of not only our area, but our own life and times as well. One of the most effective ways to do that is through art and history. That is why I paint."
For more information on Joanne Phillips, please contact the artist at 803-625-4330 or firstname.lastname@example.org or visit The Salkehatchie Arts Center, 939 N. Main Street, Allendale, SC. For more information on SouthernCarolina Alliance, please visit the website at www.southerncarolina.org.